Coming in March 2007 : Bob'sPocket.com

Meantime...

Top-of-Mind Awareness in business can take a lot of time and requires a lot of money. Yet it's something ALL businesses want: to be in the top 3 when someone asks someone "who do you think of?" for the services you offer. This is especially hard when people's focus of awareness is spread so thinly these days: consider:

  • Print ads in newspapers and magazines
  • Direct Mail such as brochures, flyers, coupons, postcard, letter
  • Networking: Personal contact, word-of-mouth (referral)
  • Printed directories such as yellow pages, membership directories
  • Website directories for chambers, Yahoo local, etc.
  • Internet: Websites, e-mails, search engine results
  • Billboarding such as poster, on the side of cars, buildings and signage
  • Radio, television, movie promotion
  • And let's not forget the telemarketing call we get during dinner time
We are developing a program for early 2007 in which we will teach businesses Top-of-Mind Awareness techniques on less than an Over-the-Top budget.

In preparation for this, I need your help in collecting some local marketing information. Please complete this survey. Participants will be entered in a drawing for a gift valued at over $50. All participants can download a gift that will provide a Pearl of Wisdom (and then some) each day as a Thank You. Link will be information page.
PRIZE DRAWING: All survey submissions will be entered into a drawing. Winner gets to CHOOSE their own prize.

CLICK HERE to see page 1 of what the winner can choose from... There is a page 2 as well...

 
 
Please enter the first local business that comes to mind (the Top-of-Mind Awareness measure of success):
Family Restaurant  
"High-Class" Restaurant  
Real Estate Company  
Real Estate Professional  
Florist or gift shop  
Office furniture  
Photographer  
Caterer  
Printing Professional  
Carpet Cleaning  
LOCAL Search Engine  
Automotive Service  

Please consider what you believe has an influence on your thinking of the companies above or that might most affect your decision to call (not necessarily to do business with)  that company:

On a rating of 1 to 5 where:
  • 5 you feel it has a strong and frequent influence on your decisions overall
  • 3 it has little influence
  • 1 it has a negative or no influence on you
1 2 3 4 5 Print ads in newspapers and magazines
1 2 3 4 5 Direct Mail such as brochures, flyers, coupons, postcard, letter
1 2 3 4 5 Networking: Personal contact, word-of-mouth (referral)
1 2 3 4 5 Printed directories such as yellow pages, membership directories
1 2 3 4 5 Website directories for chambers, Yahoo local, etc.
1 2 3 4 5 Internet: Websites, e-mails, search engine results
1 2 3 4 5 Billboarding such as on the side of cars, buildings and signage
1 2 3 4 5 Radio, television, movie promotion
1 2 3 4 5 And let's not forget the telemarketing-call we get during dinner time
1 2 3 4 5 Other:

Please tell us a little about you and how to contact you if you win...

Name:
Company: Owner Manager Employee Indep't Rep
eMail: Needed so we can notify you if you win...
 
  Keep me on your newsletter list Add me to your newsletter list Please remove me
I am interested in learning how to get MY company up to LEGENDARY status... URBAN LEGENDS TOUR!
 getting found in Search Engines; adding Sales to my website
  Area (city) in which you focus your business:  
In 2007: We are planning a series of "Urban Legend" Academy events starting in late January. Best times for  to attend a seminar (not required to achieve LEGENDARY status but you will learn A LOT on what it takes and ways to achieve it).
  Morning (8:30 to 11:30 am) Noon (11 am to 2:00 pm)
Afternoon (2:00 - 4:30 pm)  Late Afternoon (4:30 - 7:00 pm) Evening (6:00 - 9:00 pm)
Comments
/Questions:

  

XLnetworks.com ~ Susan Dakuzaku, (916) 965-4870